As a consumer, you are constantly bombarded with products and advertisements trying to convince you that their brand is the best. But how do you know if a particular brand is truly right for you? This is where knowing your Rina persona comes in.
Rina persona, coined by marketers from the USA and Europe, represents the ideal customer of a specific brand or product. It takes into consideration factors such as demographics, psychographics, and behavior to create a detailed profile of their target audience. By understanding your Rina persona, you can make informed decisions about which brands and products align with your needs and preferences.
When it comes to discovering your Rina Sawayama store persona at an official store experience, it’s all about immersing yourself in the brand’s world.
Before heading to an official store experience for a particular brand/product, familiarize yourself with what they offer online. Take note of their branding, messaging, and tone of voice. This will give you an idea of what kind of customer they are targeting.
Once at the store experience, take time to observe everything around you – from the visual merchandising displays to the interactions between staff members and customers. Look out for any patterns or recurrent themes that align with what you have discovered online.
Engage with staff members as well; ask them questions about the product or their personal opinions on it. Their responses can give insights into how they understand their own target audience.
An authentic way to uncover if this particular brand/product resonates with your Rina persona is by trying it on yourself! Take advantage of any interactive features available at the store experience – whether it be virtual reality simulations or customizing products – immerse yourself in how this product makes YOU feel.
If possible try on different items from clothing size to makeup shades – take note of how they make you feel and whether it aligns with the messaging from the brand. Does it make you feel confident, empowered, or aligned with your values?
After your experience at the official store, take a moment to reflect on how this brand/product connects with you. Does it align perfectly with your needs and preferences? Or do you feel disconnected from the messaging and overall experience?
Knowing your Rina persona allows for a more personalized shopping experience and ensures that the products you purchase are truly aligned with your lifestyle. So next time you visit an official store for a particular brand/product, keep these steps in mind to discover if they are speaking specifically to YOU as their Rina persona.